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You are here: Home / Influence and Persuasion / Rule of Three

Rule of Three

February 21, 2019 By Tom Mungavan Leave a Comment

You know I love the Rule of Three!

This is grouping your ideas into clusters of three ideas. Here is the definition you should remember to be a better influencer and speaker:

“The Rule of Three states things that come in threes are inherently more appealing than those that don’t. It is more memorable, humorous, satisfying, and effective than any other grouping.

It is more likely to be remembered because having three items combines both brevity and rhythm with having the smallest amount of information to create a pattern.

It satisfies the brain’s need to have a memorable pattern. It makes the author or speaker appear knowledgeable, while being both simple and catchy.”

~Carol Keers Executive Presence Tip

Filed Under: Influence and Persuasion

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