The plane has backed away from the gate. The safety message begins. Everyone looks the other way or continues doing what they were doing. Frequent travelers could give the message themselves — it is typically boring.
What else do we describe as “typically boring”? Oh, right — business meetings … at least most of them. I’m always grateful when the leader of a meeting does something to make things a little more interesting and still gets to the point.
An early morning meeting with doughnuts (and a humorous way to distribute them) will wake up the participants.
Deliver a clear, simple, and short message that addresses my concerns. Make it interesting ….
Virgin America decided to make their otherwise boring safety message more interesting:
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